Optimize your sitemap so search engines better understand what pages are most important
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First you haven't already a sitemap. There are many free online tools you can use wages simply enter in the URL homepage of your website. This will create a downloadable sitemap file for you.
Open the file in a text editor on your computer. Using the priority tag, you can set a number between 0-1.00 for each page (1.00 being the highest in priority). Below is an example of setting the homepage to the highest priority with the number 1 and the contact page to 0.80. This will ecourage search engines to show the home page higher over the contact page in search results.
When all done setting the priority numbers, just upload the file to the root directory of your website. It's also recommended to submit the sitemap to search engines like Google and Bing.